SAUL BASS VS. THE MOVIE STUDIOS
We tend to romanticize the past and mythologize the people we see as heroes. Saul Bass is rightly remember for his incredible skill and seemingly unending creativity, a man who cared deeply about making things beautiful, even if no one else cared. His work exists as a testament to the idea that good design can exist even in the most monetarily concerned places. From the 1950’s until the early 1990’s, he created more than a dozen campaigns for films, with an even higher number dedicated to title sequences. Yet his work in print was often met with heavy resistance, or worse, reassembled by a studio’s second set of hands.
In this week’s installment of The Art House, we take a look at Saul Bass’ iconic work vs. the designs that the movie studios ultimately chose instead.
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